ov-ap.swiss

2025

Industry

Education · Public Administration

Role

Visual Designer (Dunkel)

Scope

Interaction Design · Branding · Visual design

Website

See it Live

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ov-ap.swiss (Branche Öffentliche Verwaltung) is where future public administration professionals start their journey. My task was to redesign the website and build the brand identity, turning an administrative portal into a clear, modern, and inviting platform for young people discovering their career path.

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Visual Identity

Building a Brand That Speaks to Young Users

The redesign focused on making ov-ap.swiss genuinely appealing to young users and potential students through a friendlier tone, modern visuals, and clearer hierarchy. A key goal was to create a trustworthy and contemporary visual identity, supported by consistent branding, typography, colour, and layout rules defined in the new brand guidelines.

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Information Organisation

Organising for Real Use

Another important focus was organisation. Documents and tools needed structure, not just storage. The Service page was redesigned as a clear, central library where users can quickly find important files without friction.

Mobile-First Thinking

Designing for Life on the Go

Mobile responsiveness became a core principle instead of an afterthought. Layouts, navigation, and interactions were designed to work naturally on smaller screens, ensuring the experience feels just as smooth on a phone as on a desktop — essential for younger audiences exploring their future on the go.

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