Kindness Education

Kindness Education: 
A Digital Home for Empathy

The project was a delicate balancing act: building a platform that educators trust for its professional depth without losing the soft, human touch that defines "kindness." We needed to move beyond a static repository of information to create an active, community-driven hub. The goal was to build a digital space that felt as visually inspiring as a Pinterest board, while simultaneously solving the hurdle of participation by making it incredibly simple for busy teachers to submit and share their own classroom ideas.

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The Collaboration

The visual heart of the project lies in the hand-drawn illustrations by artist Sabine Rufener. At Dunkel, I used her work as our aspirational vision, ensuring her characters were never just afterthoughts. We sampled an organic colour palette inspired by her sketches to maintain a natural feel across every page.

Building the Experience, Step by Step

My approach focused on creating a clear, welcoming path from curiosity to contribution. It begins on the landing page, where I structured the five core topics of the program around evocative questions, giving educators an instant, intuitive grasp of the curriculum’s heart.

From there, I designed the "Unterrichtsideen" section to function like an inspiration board, where teachers can browse real-world stories and experiences from their peers across different categories.

To close the loop of community engagement, I designed a streamlined "Mitmachen" flow that allows teachers to easily share their own classroom successes through a simple submission form. By trading sharp edges for rounded corners and prioritising whitespace, I ensured the entire journey feels calm and supportive rather than overwhelming.

More Than a Resource Hub

The final site is more than just a resource hub; it’s a living extension of the Kindness Education philosophy. It proves that professional educational tools can—and should—be beautiful, approachable, and deeply human.